Category 2

Art & Illustration

Is there any difference between art and illustration? In an illustration, there is little, if anything, for the viewer to do. All the information is there available for the viewer to see. There can be several themes at once but it precisely includes all the visual information the audience is expected to use upon viewing it. An illustration is a visual approach to a verbal story. Illustration is easily given words to express it that are appropriate to it. Art is something else and represents a more interactive form of visual communication.

Promotional

Promotion can be done by different media. Here you will see the artistic approach to promotion. The purpose of a promotion can have a wide range, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. The goal of a promotion is then to reach the most people possible in a time efficient and a cost efficient manner. Fundamentally, there are three basic objectives of promotion. These are: to present information to consumers and others, to increase demand, to differentiate a product.

Business & Corporate

For as long as anyone can remember, businesses have always invested money in corporate art. In the beginning, this was more of an aesthetic consideration than anything else. Over time, businesses began to view art not only as décor, but also something of a status symbol and began to actively build corporate art collections. In many cases, corporate art collections are used as a way to enhance the image that is projected by the company. It is not uncommon for businesses to invest in buying pieces from local artists rather than seeking out masterpieces from the likes of Da Vinci and Dali.

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